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Your partner in private markets

Serving wealth management clients globally, we are your trusted ally in navigating the complexities of investing in alternatives.

Our seasoned team curate investment opportunities to suit your objectives, seamlessly delivered via our state-of-the-art technology Bite Stream.

Client-centric. Results-driven.

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View how we serve our clients

The Bite edge

Setting us apart is our commitment to simplifying private market access through a seamless digital process, ensuring investors a distinctive and effortless journey.
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Operating countries; UK, USA, Hong Kong, Cayman Islands, Australia

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Team of high achievers across key global jurisdictions

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Countries we have clients in

$ 0 million

Assets under advisement

Fund selection

We offer a private markets funds and direct deals designed for wealth management clients and high net worth individuals. Our goal is to deliver optimal risk-adjusted returns, diversification, and long-term value through a careful and thorough fund selection process.

We prioritise integrity, transparency, and a client-focused approach, building strong partnerships to help our clients meet their investment goals. We also incorporate ESG principles into our practices.

Our investment process

Our dedicated investment team undertakes a rigorous investment selection process.

This methodical approach involves several crucial steps:

1. Monitoring top tier managers

We maintain an ongoing assessment of several top-tier managers, continuously monitoring and tracking their performance.

2. Opportunity identification

Our research team actively monitors the investment landscape, identifying opportunities that align with our company’s strategic objectives.

3. Due dilligence

Thorough due dilligence is conducted by our research team in collaboration with the investment committee. This comprehensive analysis ensures a meticulous evaluation of potential investments.

4. Investment assessment

The investment committee critically assesses the quality and viability of each investment opportunity, employing a rigorous evaluation process.

5. Investment decision

The decision to invest lies with you. Leveraging our digital platform, you have the autonomy to make informed investment decisions tailored to your preferences.

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Meet our team

Our team of seasoned professionals leads a rigorous evaluation of investment prospects. Drawing from their extensive experience, our investment committee has advised on over $13 billion in capital raises and directed commitments exceeding $4.5 billion across private equity, private credit, and real assets.

Henry Talbot-Ponsonby

Co-Founder, President
Anna Baráth
Chief Investment Officer
Simon Cawdery
Investment Director
Simon Ecclefield
Investment Director
William Rudebeck​
Co-Founder, Chief Executive Officer
Henry Reynolds
Chief Operating Officer
Tom Hamilton
Chief Information Officer
Mark Cottenham
Head of Operations
Vicky Mao
Managing Partner
Anna Hellstrand
Chief Marketing Officer
Farah Esmail
Chief People Officer
Alex Seymour
Chief Legal Officer
Blake Morrissy
Head of Finance
William Rudebeck​
Co-Founder, Chief Executive Officer
Henry Reynolds
Chief Operating Officer
Tom Hamilton
Chief Information Officer
Mark Cottenham
Head of Operations
Vicky Mao
Managing Partner
Anna Hellstrand
Chief Marketing Officer
Farah Esmail
Chief People Officer
Alex Seymour
Chief Legal Officer
Blake Morrissy
Head of Finance

Where you can find us

Discover Bite's alternative investment solutions tailored to cater to a diverse global investor base. With strategically located offices across six key regions in the US, Europe, and Asia, our team fosters close collaboration with stakeholders in critical jurisdictions, supporting our global reach.

Frequently asked questions

At Bite Asset Management, our investment strategy is designed to deliver optimal risk-adjusted returns and long-term value while maintaining a commitment to Environmental, Social, and Governance (ESG) principles. We are industry and geography agnostic, enabling us to offer diversified portfolio solutions tailored to our clients’ unique objectives.

Our approach includes continuous monitoring and evaluation of top-tier managers, active identification of strategic investment opportunities, and rigorous due diligence. Our seasoned investment committee critically assesses the quality and viability of each opportunity, ensuring alignment with our high standards. Through our state-of-the-art digital platform, we empower investors to make informed decisions, backed by comprehensive research and our unwavering dedication to integrity, transparency, and client success.

We offer access to a diverse range of private asset classes. As an industry and geography agnostic firm, Bite Asset Management funds uniquely provide opportunities across various sectors and markets and you can also connect with other investment firms via our digital hub, Bite Wealth Universe. This includes private equity, private debt, real estate, infrastructure, and other alternative investments. Our goal is to help you build a diversified portfolio tailored to your investment objectives.

Bite Asset Management holds regulatory licenses in multiple jurisdictions, including the USA (FINRA), Hong Kong (SFC), Cayman Islands (CIMA), and Australia (AFS). These licenses enable us to serve clients globally, ensuring compliance with local regulations and providing a secure and trustworthy investment experience. However, specific investment opportunities may be subject to local laws and regulations, so we recommend consulting with our team or your legal advisor to confirm eligibility based on your country of residence.

Yes, you can arrange to speak with our experts in person. We have offices in London, New York, Hong Kong, and Singapore, and our team frequently travels. Please get in touch at with us ([email protected]) to arrange a meeting at one of our offices or to see if we can coordinate a meeting in your location.

The best way to contact us is through our contact form or via email at [email protected]. Additionally, you can follow us on LinkedIn and YouTube for the latest updates and insights. We are committed to providing personalized support and are happy to assist you with any inquiries.

We are always looking for talented individuals to join our team. If you are interested in career opportunities at Bite Asset Management, please email your resume and cover letter to [email protected]. We look forward to hearing from you and exploring how you can contribute to our dynamic team.

Do you have any further questions? Contact us

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Henry Talbot-Ponsonby
Co-Founder, President
Linkedin
Henry co-founded Bite in 2018 having previously co-founded VCP Advisors (now VCP Apex), in 2009. In 2021, Henry stepped down as CEO to become Co-Chairman of VCP Apex and President of Bite. Henry also sits on the Investment Committee of Bite Asset Management. Henry began his career in law, working as a Barrister in London, before joining Grisons Peak, a financial institutions focused investment banking firm.
Anna Baráth

Chief Investment Officer

Linkedin

Anna is based in London and leads the firm’s fund sourcing, selection, and diligence activities. Anna joined from KIC, the $190bn sovereign wealth fund of South Korea, where she was a Senior Investment Manager. Prior to KIC, she worked in the Private Markets team of the £80bn Universities Superannuation Scheme. Her experience in private markets spans nearly a decade, during which she worked on combined capital commitments of $4.5bn, with 50+ fund and co-investment deals completed in private equity, credit, infrastructure, and real estate. Anna is a CFA charter holder, having degrees in finance, business, and economics.

Simon Cawdery
Investment Director
Linkedin
Simon sits on both the Bite Asset Management investment committee and board and is based in the Cayman Islands. Simon has over 20 years asset management experience, beginning his career at Barclays, before moving to ING Bank. In 2003, Simon moved to Cayman where he ran the investment management business for Butterfield Bank and then EFG bank, managing over USD 750mm during this time. In 2013 he founded Helix Advisory Services and HLX Management which operate today and provide investment consulting, family office solutions, fiduciary administration and investment governance services.
Simon Ecclefield
Investment Director
Linkedin
Simon sits on both the Bite Asset Management investment committee and board and is based in the Cayman Islands. Simon has over 40 years’ experience in global markets, beginning his career at Kleinwort Benson in 1976 and then moved to Morgan Grenfell in New York. Following positions at BZW, Robert Fleming and Alex Brown, he was approached to help set up Collins Stewart in New York, helping grow the team from 7 to over 100 people. Simon led the Global Sales Trading desk at JP Morgan Cazenove from 2008 until 2014, when he left to take up a limited number of non-executive directorships.
William Rudebeck

Co-Founder & Chief Executive Officer

Linkedin

Will co-founded Bite in 2018 having previously co-founded VCP Advisors (now VCP Apex), in 2009. In 2019, Will stepped down as CEO to become Co-Chairman of VCP Apex and CEO of Bite. Before founding VCP, Will specialised in investment banking within the financial institutions group at HSBC, Grisons Peak and Danske Bank.

Henry Reynolds
Chief Operating Officer
Linkedin

Based in the London office, Henry leads multiple aspects of Bite, including operations. As part of his role, Henry is responsible for directing multiple teams to successfully meet the firm’s strategic ambitions. Henry joined from VCP Apex, where he was a Managing Director, covering European capital raising. Prior to this, Henry worked for TMF Group where he held a number of senior roles, including Chief of Staff. Before joining TMF, Henry qualified as an accountant at PWC, having spent four years in the British army, leaving as a captain.

Tom Hamilton
Chief Information Officer
Linkedin

Tom is based in the London office and leads the firm’s management, implementation and usability of information technology and computer systems. Tom has been focused on shaping architectural governance and frameworks to enable larger scale teams to delivery more quickly whilst ensuring highest standards and frameworks. He joined Bite from GPG, where he was the Head of Architecture for the European Energy Trading Organisation. He has over 20 years’ experience of senior leadership and IT roles building business solutions across an extensive list of Blue-Chip organizations including JPMorgan, Deutsche Bank, ABN Amro, BP and BJSS.

Mark Cottenham
Head of Operations
Linkedin

Mark is leading Bite’s ventures in Asia and is based in the Singapore office. Mark joined Bite from VCP Apex where he previously served as Director. Mark began his career at Morgan Stanley in London, before moving to Asia in 2010. Prior to VCP Apex, Mark was the General Manager of Times Education, Partner of Bridging the Gap China and Deputy Secretary General of the China Kunming Finance and Logistics Association. Mark started his career in the prime brokerage department at Morgan Stanley in London. 

Vicky Mao
Managing Partner
Linkedin

Vicky (Xiaotian) Mao is based in London and leads Bite’s global co-investments. Vicky joined from placement agent VCP Apex where she worked both in London and in Shanghai. She helped open and build out VCP Apex’s Asia presence business on the ground. Before VCP Apex, Vicky worked in investment banking for Standard Bank in Hong Kong having previously spent several years in audit as a Certified Public Accountant at PwC. Vicky has an MBA from Saïd Business School, University of Oxford.

Anna Hellstrand
Chief Marketing Officer
Linkedin

Based in the London office, Anna plans and oversees the company’s global brand expansion, communications, and promotion strategies. Anna has extensive experience developing impactful marketing campaigns to fuel high growth businesses. Prior to joining Bite, she was a director at strategic communications firm Kreab, where she advised European fintech companies, investors and financial services firms on communications and public affairs issues. She is also a former Political Advisor and Head of PR for the Moderate Party in Malmoe, Sweden. In addition to this, she has lived and worked in Sweden, Germany, and the UK.

Farah Esmail
Chief People Officer
Linkedin

Farah joined Bite after having previously worked at VCP Apex. In her role at Bite, Farah seeks to ensure that individuals are valued for their contributions and that the company culture is supportive to its employees and allows them to thrive.  Having been with the firm since its inception, Farah also provides operational support to the business as it scales. Farah has over 15 years’ experience working in financial services and has previously worked for Skyline Capital Management, DVB Bank and Hawkpoint Partners in a variety of operational roles.

Alex Seymour
Chief Legal Officer
Linkedin

Based in the London office, Alex is responsible for all legal matters at Bite, including debt and equity fund raising, corporate M&A, software licensing, funds placement / distribution and general corporate and commercial activities. Alex joined Bite in 2022 from JP Morgan where he ran transaction management for the EMEA and APAC real estate finance desk. Alex has over 20 years’ experience in financial services having previously worked for Cheyne Capital, Deutsche Pfandbriefbank and Clifford Chance. Alex holds a law degree from the University of Oxford and is a qualified solicitor.

Blake Morrissy

Head of Finance

Linkedin

Blake leads Bite’s finance function and is based in the London office. He is responsible for overseeing financial strategies and managing corporate development activities of the Group. Blake joined Bite with international experience in SaaS, having worked with emerging growth companies in New York and San Francisco. Prior to this, Blake worked for PwC, dealing with private clients in their Australian and Canadian offices. Blake holds a BCom from Deakin University, Australia and is a member of the Institute of Chartered Accountants Australia & New Zealand.